Why Be Green > Brand Enhancement

Greening initiatives can often provide a visible and interactive opportunity for theatregoers to engage with theatres right in their community. Theatres and productions can promote the benefits of environmental initiatives and align their green program with existing community-based projects.

Theatres can also work with community programs to provide hands-on learning materials for the local community, teaching them about the importance of environmental stewardship. These initiatives give theatres the opportunity to combine community engagement and environmental benefit with their brand.